Starting an online marketing campaign is very interesting, but also very confusing. First, language and niche definitions are very specific. Second, there are many tactics and technical processes that are specific to this industry.
Also, there is a lot of conflicting information out there; who do you believe? Finally, it is difficult to understand what you get as a buyer. In this article, I will give you some practical information that you can use in your online marketing efforts or else you can hire New York City SEO specialist.
What are my conversion goals?
In short, a website can only do one of two things: sell online or make instructions. Online marketing is one of several types of performance-based marketing. So you have to go to a campaign that has a clear understanding of your conversion goals.
What markets can be handled for my business?
A thorough analysis of the market that can be handled needs to be done to determine your online marketing strategy. You must see the total traffic for your niche, the competitors in their respective keywords and keywords ranking, and the costs and competition for the same keywords in Google AdWords.
Does Social Media represent a reasonable source of traffic?
There is no question that social media sites like Facebook, Twitter and LinkedIn represent good sources of traffic. The question is whether that traffic will be converted to customers who buy. Please remember, just because the source of traffic is social media, it still has to work with your conversion goals.